About SummerGear
SummerGear is about that light, free feeling that summer brings. Being outdoors, having colour around you, warm days, water and moments when everything feels just a little lighter.
From that feeling, we design a collection for summer moments and everyday life. From beach bags, Tote Bags and shoppers to flip-flops, beach towels, water bottles and jewellery.
Different products, each with their own purpose. What connects them is the same SummerGear world: fresh, colourful, summery and made to be used.
The feeling of summer, designed for every day
Summer is not a temporary theme for us. It is the starting point of SummerGear.
Our inspiration comes from summer and the outdoors: waves, coastlines, flowers, natural shapes and the movement of wind and water.
You can see that in colour, print and form. Sometimes calm and natural, sometimes more expressive and energetic. Not every SummerGear product has to literally refer to the beach or a holiday, but we do want it to carry something of that light, free summer feeling.
That is how the same SummerGear signature can come through in a Beach Bag, a pair of flip-flops, a colourful beach towel or a piece of jewellery that gives a more subtle nod to the sea and summer.
For different summer moments
A day at the beach asks for something different than a day in the city, a holiday or an ordinary working day.
That is why SummerGear brings together different product categories, each made for its own moment. A spacious beach bag for everything you want to take to the beach. A Tote Bag or shopper for everyday use. Flip-flops for warm days. Beach towels for the beach or pool. A water bottle for on the go and jewellery that adds colour and a summery touch.
SummerGear is therefore not about one product, but about a collection that connects different moments within the same summer world.
Made to look good and feel good to use
A product should look good, but for us that is only part of the story.
With every category, we look at what the product needs in real use. For a bag, that can mean size, carrying comfort and organisation. For beach towels, softness, size and ease of use. For flip-flops, fit and comfort. For a water bottle, practical use while you are on the go.
Function does not have to dominate the look of a product. It should mainly be something you notice when you use it.
Materials that suit the product
We do not only look at design and use, but also at the materials we choose.
Our beach towels are made with organic cotton and our flip-flops use recycled rubber. For our bags, we look at strength, carrying comfort, finish and materials that suit regular use.
We make these choices per product, with attention to what is appropriate for its purpose and how it will be used.
A recognisable SummerGear signature
We do not want to create a collection that could just as easily belong to any other brand.
That is why we consciously build a recognisable SummerGear signature. Fresh colours, distinctive yet wearable prints, natural shapes and a clear summer energy form the common thread.
That world does not have to look exactly the same on every product. A Beach Bag can be more expressive than a product designed for everyday use, while jewellery can carry the summer character in a much more subtle way.
That variation allows SummerGear to keep growing while maintaining its own recognisable character.
A collection that keeps evolving
SummerGear continues to develop.
We keep looking at new products, materials, colours and uses that fit within the same summer world. We pay attention not only to how something looks, but also to how it works in real life.
Customer experiences also help us move forward. What works well? What is there a need for? Could a size be more comfortable, a material better suited or a detail smarter?
In this way, we continue to build a broader SummerGear collection around one recognisable idea:
The feeling of summer, designed for every day.
